I am Beau
Marketing strategist, creative consultant and commission artist.
Marketing should feel clear, calm, and doable.
I help small teams and purpose-led organisations define their strategy, sharpen their story, and build confidence executing marketing, content creation and engagement themselves. Based in Queenstown, I work across New Zealand and Australia helping teams communicate with clarity, creativity, and purpose.
What I Bring
Strategy meets storytelling
I'm passionate about creativity and telling unique stories. I blend strategic thinking, creative direction, and practical coaching so your marketing works and your team can take ownership and grow with it.
Hands-on experience across sectors
From repositioning hospitality brands to leading community outreach strategy in health and student acquisition campaigns in higher education, I know how to translate big-picture strategy into real-world execution. I've collaborated with YouTubers, worked with major sporting codes and broadcasters, influencers and supported small lifestyle brands, engineering firms and tradespeople.
Creative in practice, not just theory
As a commission artist, I manage my personal artist profile Beauy Art reaching over a million monthly users. It keeps me grounded on trends, audience and algorithm evolutions. This gives clients insight backed by lived content experience.
My Philosophy
Clarity over complexity, systems over stress, support over assumptions.
I believe in empowerment through education, collaboration, and experimentation. When teams understand the why behind the work, they gain the confidence to own it. My role is to equip people with the clarity, tools, and mindset to communicate with purpose, not just for one campaign but long term.
Some Career Highlights
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Grew my personal art brand to reach millions of monthly views, with my Star Wars tattoo design seen by Mark Hamill himself.
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Co-created a behind-the-scenes LOTR video series with Wētā Workshop and ZorpaZorp
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Led production of over 20 national broadcasts for Australia’s first live-streamed Women’s Big Bash season
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Captured a viral story of an 89-year-old’s return to sport after a terminal diagnosis
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Created and drove a community engagement campaign which doubled client acquisition rates across New South Wales.
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Rebranded a high-performance gym with aligned strategy, content, and visuals
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Drove Indigenous student enrolment through targeted higher education campaigns
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Streamlined team systems across two hospitality venues, improving collaboration
After receiving a terminal diagnosis, George never thought he'd return to the bowling Green. I captured that special moment.
Having now designed hundreds of Star Wars tattoos for fans around the world, I got a real kick out of knowing Mark Hamill himself had seen my work.
During my collaboration with Weta Workshop and ZorpaZorp we got to handle the master forged, screen used props and interview their creators.
After receiving a terminal diagnosis, George never thought he'd return to the bowling Green. I captured that special moment.
Education
Master of Business Administration (Leadership & Management)
2020-2022
Deepened my understanding of organisational behaviour, leadership, and strategic decision making, underpinned by financial considerations and data analytics. These studies shape how I align marketing with business objectives, internal culture and team dynamics.
Graduate Certificate in Marketing
2019-2020
Focused on campaign development, consumer behaviour, audience segmentation, and campaign analysis. This foundation supports my ability to design targeted strategies that connect with real-world audiences.
Bachelor of Communication
2012-2015
Explored media production, audience insight, and messaging. This degree sharpened my storytelling skills and ability to tailor content across platforms.
A bit more about me
When I’m not helping clients build smarter marketing systems, you’ll probably find me sketching, cooking Japanese food, or heading off for a weekend adventure in my camper van. I’m a longtime Japan-obsessed creative. My art is inspired by traditional woodblock prints and classic manga. I also dabble in tattooing, lose the occasional battle in Age of Empires, and never say no to a mountain hike around Queenstown.
I love what I do because I love people. Learning what drives them, how they communicate, and helping them express it clearly.